PartyGaming
PartyGaming The possibility of two of the biggest gaming companies in the world merging was highly speculated this past week. PartyGaming and Bwin Interactive Entertainment stocks both rose after word of the merger circulated.

PartyGaming stock is currently one of the top gaming stocks in the world. On Friday, the company's stock rose on the London Stock Exchange to 285.50. It was an increase of 16.70, or 6.21%.

Bwin, meanwhile, had its stock rise 3.2% in Vienna. Bwin is based out of Austria, and a potential merger between the two companies could have long-lasting effects on the gaming world. Bwin officials, however, denied that a deal is imminent.

"We are in talks with a lot of competitors," said Konrad Sveceny, Head of Investor Relations for Bwin, in a telephone interview with Bloomberg.com, "Some of these talks are successful, such as those with Italy's Gioco Digitale, some end without any results."

The rumors of a merger between Bwin and PartyGaming have been making their rounds for quite some time. A deal between the two companies could result in a market value in the billions.

William Hill and Ladbrokes, two other major gaming companies, will be keeping a close eye on the developments of discussions between Bwin and PartyGaming. Consolidation has been a hot topic among gaming companies over the past year.

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